The Business Network Exhibition Campaign September/October 2013
The Business Network
Brief
Compass Media Relations was commissioned to plan, manage and execute a campaign for South Wales’ longest established networking organisation The Business Network. The campaign required mainstream media exposure to promote its business exhibition at the Vale resort October 2013. We produced a campaign that attained media coverage prior to the exhibition of October 3rd 2013.
Aims & Objectives
- Increase The Business Network’s presence in Wales through mainstream media exposure across various platforms.
- Enhancing The Business Network’s credibility through media appearances.
- Have key media personnel at the business exhibition.
- Produce coverage to increase awareness of the business exhibition.
Results
Printed Coverage:
South Wales Argus – 03/09/13
Wales Business Insider – June/July
Cardiff Life – Summer 2013
Online Coverage:
South Wales Argus Online – 03/09/13
Wales Online – 02/09/2013
The campaign helped to enhanced profile for the UK wide professional network in Wales.