Compass Media Relations

Coverage

Landlord Open Day & White Paper Campaign – May 2013

Residential Landlord Association


Brief

Compass Media Relations were commissioned to plan, manage and execute a campaign for the professional landlord body the Residential Landlord Association (RLA). The RLA required mainstream media exposure to promote its Landlord Open Day at City Hall, Cardiff. The event succeeded the release of the Welsh Governments’ Housing White Paper on Monday 20th May.

Aims & Objectives

  • Increase the RLA’s presence in Wales through mainstream media exposure across various platforms.
  • Enhancing the RLA’s credibility through media appearances.
  • Position RLA Director for Wales, Douglas Haig, as a key voice on the reaction to the White Paper.
  • Have key media personnel at the Landlord Open Day event.
  • Achieve strong footfall in the Landlord Open Day event.
  • Attain post-event coverage of both the RLA reaction the Housing White Paper and the Landlord Open Day.

Results

Broadcast Coverage:
Good Morning Wales – 20/05/13 – BBC Radio Wales*
Wales Today – 20/05/2013 – BBC One Wales*
ITV News – 20/05/13 – ITV One Wales*

*Appeared on numerous bulletins throughout the day.

Printed Coverage:
Western Mail – 20/05/13
South Wales Echo – 20/05/13
Pontypridd & Llantrisant Observer – 23/05/13
Merthyr Express – 23/05/13
Glamorgan Gazette – 23/05/13
Cynon Valley Leader – 23/05/13
Gwent Gazette – 23/05/13
Rhymney Valley Express – 23/05/13

Online Coverage:
Property News Website – 15/05/13
BBC Website – 20/05/13
ITV Website – Sharp End – 21/05/13
Property Tribes Website – 21/05/13

Increase in RLA membership, with a significant number of landlords signing up at the Open Day event, and an enhanced profile for the UK wide professional body in Wales.