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South Wales estate agency rebranding to target new market

12 Sep 2013
South Wales estate agency rebranding to target new market

An estate agency based in South Wales has rebranded in order to reach out to businesses in the area – Seraph Estates will be known as James Douglas Sales & Lettings.

‘‘It has been a hard decision to make.’’ said managing director Douglas Haig at the launch at their new offices on the corner of City Road. ‘‘Seraph Estates was the first business I set up and the name meant an awful lot to myself, the staff and the clients we have serviced over the past five years.’’

“We focused on creating a business that adds value to both the tenants and the landlords. It became quickly apparent to me that to do this properly we needed to set up a whole range of support services to achieve this, which is what we have done over the last few years.”

James Douglas will form the new sales and lettings arm of the Seraph Group which comprises of Seraph Property Maintenance, Seraph Property Management, Seraph Energy and Seraph Cleaning. It services both commercial and residential properties in South Wales, South Tyneside, Southampton, Liverpool and Falmouth with a combined turnover of nearly £1m

Speaking of the decision to rebrand, Haig said ‘‘We provide management services for landlords and agents and our maintenance company has gone from strength to strength. We felt it was time to push our key message of customer service and quality with a strong brand that is in tune with our clientele. It was vital that the rebrand communicated that James Douglas is clearly separate from our other companies, and we will be consolidating our strong young professional rental base and expanding into the sales market.’’

 

For more information about James Douglas Sales and Lettings please visit: http://www.james-douglas.co.uk/


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