Rhys joins Genero following three and a half years as Head of Sales and Marketing with the Cardiff Blues.
Genero Productions are hoping that Rhys can bring a wealth of sales and marketing knowledge to the role and help Genero with an ambitious growth plan over the forthcoming years.
Peter Leckie, Managing Director of Genero Productions explained how he have been trying to fill this position for some time – “We are an ambitious multimedia and events company who want to grow both is South Wales and further afield. We have been on the hunt for a new Sales and Marketing Director for some time and we are absolutely delighted to have secured Rhys for the role. His commercial nous, creative ability and marketing expertise will add significant value to Genero”.
Rhys has spent over 7 years in professional sport through his time at Chepstow and Hereford racecourses as Commercial Manager and then more recently his employment with the Cardiff Blues. Through a difficult on field period for the Cardiff Blues, Rhys and his team ensured year on year commercial growth during his tenure, whilst also securing a three year extension with Airbus Group as ‘Principle Partner’ and a stadium sponsor in BT Sport.
Rhys explained how excited he is to start with Genero “I thoroughly enjoyed my time at the Cardiff Blues and I want to thank the board and the staff for what was a truly unforgettable three and a half years. I am now ecstatic to be joining a really ambitious organisation in Genero Productions. Pete and the guys at Genero have a brilliant business that impressed me so much during my time with the Blues that when the opportunity to join them became a reality I jumped at it. I have a lot to learn about the industry, though a lot of what I will be doing will have a commercial and marketing focus which are very transferable skills.”