Success Coach Dr. Bridget who runs her own business, has over two decades of experienceworking in the NHS and has highlighted several parallels between the National Health Service and businesses in Wales that can be of benefit to the Welsh economy.
“The NHS is a business.” says Dr Bridget, who worked for 23 years as a GP before taking up the position of Medical Director on an NHS Local Health Board for five years: “General practitioners are self-employed and have to coordinate running a business which often wasn’t why they went into medicine. Both businesses and the NHS provide services to an endpoint, customer or patient – so there are very clear similarities between the two.As with the NHS, there is a tendency to forget about what a business is there to provide. It is easy to put more focus on processes, standards maintenance and balancing the books rather than on the customer that is benefiting from the company’s service and providing the money to keep the company from surviving and growing.’’
When asked about her exit from the NHS, Dr Bridget said: ‘‘I left the NHS because I felt I wasn’t making a difference to patients. I wasn’t developing or enjoying the majority of my work; and that went against my personal values. I felt that the patient was no longer the focus of the NHS and looking after the needs of the patient was why I entered the NHS in the first place.”
The NHS in Wales has been gifted an additional £123 million by Westminster; as announced in George Osborne’s Autumn Statement. The news has been welcomed by Welsh Secretary for State Stephen Crabb, who along with Leader of the Welsh Conservatives Andrew RT Davies, has criticised First Minister Carwyn Jones on the health service’s performance over the Labour leader’s five years in office. Dr Bridget personally feels that there should be an emphasis on what’s important for the patient and also on developing staff and managers to be motivated to put patients at the centre of the NHS. She said “If leaders and front line staff in the NHS had access to Neuro Linguistic Programming training and support, the morale of those in theNHS would be improved with people having choices rather than feeling stressed.”
The common view is that pressure on GP’s and other health service staff has increased while standards have dropped. Dr Bridget, who quit her position in the NHS in 2010, sees other issues that have not been discussed in political circles as having a negative effect.
Businesses in Wales have long punched above their weight on an international platform – with the technology of half of the world’s smart phones, Raspberry Pi, being manufactured in Wales. Dr Bridget feels that other Welsh business owners can create their own international success story by developing their staff and themselves to take control of theirown and their staff’s motivation:
‘‘Similarly to the NHS, businesses have many external targets which increase pressure on staff and the funding of the services. Also, the public comments and views from politicians who have no real experience of what NHS staff are experiencing causes frustration and can lead to low morale. All this is on top of the personal pressures from balancing family and relationships with those pressures from the business – this can cause conflict for people.’’
The Bridgend-based former GP comments on how developing a strong mental mindset through NLP can help both the NHS and businesses in Wales.
‘‘Neuro Linguistic Programming (NLP) encourages a positive mindset that helps people to be motivated to achieve their goals and their company goals.’’continues Dr Bridget. ‘‘NLP enables very quick results and changes in thinking, helping people in business look forward with confidence rather than backwards. .
“If owners, managers and their teams understand how to get the best out of themselves, they will be successful. NLP training for business owners and NHS staff gives them the skills to make quick changes and understand how to get the best out of themselves and their work force. An NLP Trainer working with teams, can resolve problems, reduce stress and keep people in work rather than being stressed and absent from work with the resultant cost and effect on productivity, customers and morale.”
For more information on how to grow your business using the power of NLP, please contact Dr Bridget via www.onelife-lifecoaching.co.uk/, e-mail email@example.com and follow her Twitter account for the latest advice @DrBridgetcoach.