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£1M deal a success as CableLift proves an early hit

10 Oct 2017
£1M deal a success as CableLift proves an early hit

The £1M deal struck by a business in Neath has already proved a hit with businesses in south Wales.

Neath Coachbuilders struck a deal this summer with Denmark-based Sawo, a global business and a key player in the commercial vehicle industry providing load handling solutions. The deal saw the firm, which has operations in Neath, Swansea and Cardiff, secure exclusive rights to the CableLift; a cable-operated demountable system that has been absent in the UK market since 2013.

Speaking of the deal, Managing Director at Neath Coachbuilders Paul Oakley said: “I said at the time the deal was struck; the CableLift is the preferred item of equipment used by the scaffolding and construction industry. This school of thought has served us well with concrete orders coming in since we announced its return.”

One of the first customers to purchase the CableLift was CASS UK. Director at CASS UK Mike Spray, said: “Once we knew that the CableLift was available again we had no hesitation in placing an order straight away. It is a welcome return for what is a high-quality and reliable product.”

Mr Oakley said: “We are delighted that CASS UK has received the first CableLift; it is incredibly satisfying to know that a fantastic client of ours is getting great use from such an innovative and stellar product. Over the last few months, we have experienced enough encouraging signs from our clients for us to be confident of bringing more CableLift’s back into use in the UK.”

Neath Coachbuilders was established in Neath in 1947 and builds bespoke bodywork and on road load handling equipment for local authorities and other commercial and retail customers. The distribution rights grant Neath Coachbuilders exclusivity across England and Wales.

Mr Oakley, alongside his wife Sandra who is Financial Director, acquired the company in a management buyout from Mr Oakley’s father in 2000. The company has grown its turnover from £1.3m in 2001 to £4m in the last financial year.

For more information on Neath Coachbuilders or The Cablelift, visit  or, call 01639 643629 or email


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